HEY, I’M
COLINE.
I’m a brand strategist and writer raised between Paris and Brooklyn — now living somewhere in the Charlotte area (How did I end up here? I’ll tell you the next time we meet).
Equal parts strategist and storyteller, I have over a decade of experience helping brands clarify their story, find their voice, sharpen their words, nail their name, and charm their audience.
COLINE DELAPORTE
Brand Strategist & Storyteller
Here’s a better breakdown.
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Research stimuli development
Focus group moderation
In-depth interviews
Audience insights
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Competitive/market analysis
Brand platform creation (vision, mission, values)
Brand architecture
Positioning
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Messaging
Taglines
Campaign development
Tone of voice
Copywriting
Naming
Naming systems
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Brand onboarding workshops
Brand ambassador training
Internal brand guides and toolkits
Ongoing brand consulting
A few brands I’ve worked with:
ADOBE
PAYPAL
GOOGLE
HONEYWELL
ALASKA AIRLINESMy philosophy
Too often, brand strategy and verbal identity are developed in silos. One team works on the strategy, the other on the expression.
This leads to disconnected brand systems, creating a fractured brand narrative — and therefore a fractured brand.
I approach branding the way I do a good story.
It begins by unearthing what you’re fighting against, and what you’re here to solve. It involves a hero (spoiler: it’s never your brand). And it involves a clear antidote.
Finally, a good story is also a distinct story — one that can only belong to you. That means making sure your brand isn't accidentally telling the same story as your closest competitors.
I help brands find, develop, and capture that story. So your brand becomes one worth telling again and again.
CV
Director, Language Strategy
Interbrand
Director, Verbal Identity
Maslansky + Partners
Research & Marketing Enablement
M.A., Sociolinguistics
B.A., English
MarketCast
Queen Mary, University of London
Colby College